Where they find you
Search, browse and referrals, by country.
Your keywords, right beside them.
Growth analytics for mobile apps
From first search
From first search
to paying user.
AppWhy maps how people find your app,
use it and pay.
See where they drop off, and why.
- Read-only access
- Revoke any time
- Hosted in the EU
For solo developers, growing teams,
and every portfolio in between.
Sample studio and data,
on screens from the AppWhy beta.
The whole journey
See where people drop off.
See where people drop off.
And why.
Every step from first impression
to first payment, counted.
The weakest step is flagged,
with its likely cause.
Trailhead
Last 28 days · sample data
- Seen in the storeImpressions · App Store Analytics812k28-day total
- Visited your pageProduct page views · App Store Analytics148k18.2 % of previous
- DownloadedFirst-time downloads · App Store Analytics38.2k25.8 % of previous
- Used the appActive users · PostHog24.9k65.2 % of previous
- Saw the paywallPaywall views · PostHog17.4k69.9 % of previous
- Started a trialTrials · RevenueCat2,19412.6 % of previous
- PaidPaying customers · RevenueCat82037.4 % of previous
Discover, use, pay
Every step of the journey.
Store, usage and revenue signals,
joined by app, day and platform.
See each step, and where people leave.
Active devices24.9k
Sessions61.2k
How they use it
Sessions, active devices
and the events you already track.
| Build | Top failure | Share |
|---|---|---|
| 1.0 (4) | Products did not load | 41 % |
| 1.0 (3) | Payment canceled | 4 % |
| 0.9 (12) | Payment canceled | 3 % |
Why they pay, or don't
Paywall views, trials and purchases,
and the reason each one failed.
Cause and effect
Pick any change.
Pick any change.
See what caused it.
Every event around a change,
lined up and weighed.
What is ruled out, how sure it is,
and what would confirm it.
- Timing
- Platform
- Source
- Country
- Build
Search downloads fell to 0
Since Oct 9Trailhead · iOS · Sep 1 – Oct 16 · sample data
- App Store Search
- Other sources
Releases
Listing
Prices
No changes in this range
Likely causes, ranked
- 5.1.7 release · Oct 8Strong timing match
Started the day after 5.1.7 went live.
App Store Connect
Only App Store Search fell.
Browse and referrers held. - Keywords edited · Sep 29Ruled out
Search stayed near 190 a day
App Store Analytics
for 10 days after the edit. - Price or offer changeRuled out
No price or offer changed in this range.
RevenueCat - Market-wide dropRuled out
Your other apps' Search downloads held steady.
App Store Analytics
i
Correlation, not proof.
The timing and scope point to 5.1.7.
The timing and scope point to 5.1.7.
Inside AppWhy
From the number
From the number
to the why.
Follow the money
to the step that changed.
Impressions to revenue, week over week.
The first step that moved is highlighted.
- Store page to revenue, step by step
- Each finding linked to its source
- Paywall health by build
Did your listing
change work?
Name, subtitle and keywords, per locale.
The impact sits right beside the change.
- Every locale and every version
- Keywords read with your own key
- Impressions, 14 days either side
Every store and the web,
in one number.
Revenue, MRR, subscriptions, trials and churn.
RevenueCat checked against Apple's report.
- Weekly revenue by app
- Reconciliation in plain words
- Export any report
One timeline,
every signal.
Metrics and events share the same dates.
The likely causes are ranked beside them.
- Pick any metric and any range
- Releases and listing edits as lanes
- Correlation, never dressed as proof
Your numbers in
Claude and ChatGPT.
Named tokens with read-only scopes.
Revoke any of them at any time.
- Remote MCP server
- REST API with scoped tokens
- See when each token was last used
- 56metrics
from day oneApp Store Connect, RevenueCat
and App Store ratings. - 11event types,
one timelineReleases, listing edits, prices,
offers, paywalls, ranks and more. - 4causes tested
per changeThe release, the market,
missing data and the season. - 3 hbetween Apple
sales checksUntil the day's report lands,
and a flag when it is late.
Works with your stack
Bring the tools
Bring the tools
you already use.
AppWhy reads them, read-only,
and never writes back.
You can revoke access at any time.
- Live
App Store Connect - Soon
Google Play - Live
RevenueCat - Soon
Mixpanel - Live
PostHog - Soon
AdMob - Soon
Paddle - SoonAny API
- Read-only, alwaysAppWhy never writes to your consoles.
- Encrypted keysStored in Vault, never in logs.
- Apple's Admin key is never keptUsed once, then discarded.
- Revoke any timeOne click removes a key.
- Hosted in the EUStored in Stockholm, Sweden.
- Export or deleteTake it all, or delete it.
Who it's for
From one app to eighty.
Solo developers
«Is anything wrong?» in ten seconds.
No analytics SDK required.Studios
Every app in one morning check.
Roles for every teammate.Agencies
Switch between client workspaces.
Invite each client to a read-only view.
FAQ
Questions, answered.
What is AppWhy?
AppWhy is growth analytics for mobile apps. It maps the whole journey: how people find your app, how they use it, and why they pay or don't.
When a number moves, it shows what changed, where in the journey, and the likely cause.
Can AppWhy show why people don't convert?
Yes. With PostHog connected, it counts paywall views, empty paywalls, buy taps and failed purchases per build and platform.
A paywall that breaks shows up the next morning, with the build that started it.
Can I see where my downloads come from?
Yes: App Store Search, Browse, web and app referrers, by country, next to the keywords in your listing.
Listing edits sit on the same timeline, so you can see whether a change worked.
Which tools does it work with?
Today: App Store Connect, RevenueCat, PostHog and App Store ratings.
Next: Google Play, Mixpanel, AdMob and Paddle.
Does AppWhy need write access to my accounts?
No. Every connection is read-only, and AppWhy never changes anything in your consoles.
Apple's one-time Admin step only starts Apple's analytics reports; that key is never stored.
Why does App Store Connect say «not enough data»?
App Analytics hides small numbers to protect privacy, so small apps and new countries often show nothing.
AppWhy also reads Apple's Sales and Trends reports, which count every download and sale, on the same timeline.
Is AppWhy a RevenueCat alternative?
No, it works with RevenueCat. Keep RevenueCat for purchases and subscriptions.
AppWhy puts its numbers into the whole funnel, from store page to renewal, so you can see why they moved.
Can I ask about my numbers from Claude or ChatGPT?
Yes. AppWhy has a remote MCP server and a REST API.
Tokens are named, read-only and scoped, and you can revoke any of them at any time.
Where is my data stored?
In the EU: AppWhy's database runs in Stockholm, Sweden, and keys are encrypted in Supabase Vault.
You can export everything or delete your workspace at any time.
Know what changed
overnight,
and why.
Join the beta and connect your first app
in minutes.